Facebook Ads Insiders - Ben Heath - Marketing information

facebook ads insiders learn exactly how to create, optimize and scale campaigns that deliver outstanding results

Total weight: 5.73 GB

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Preparing For Success

To kick things off, we set really solid foundations. This module covers how to set everything up for success, including Business Manager accounts, Facebook Pixel, Facebook Ads Policies, and more. You'll also learn how to optimize your Facebook Page to appear credible and reliable to your prospects.

Facebook Ads Strategy

Using the right Facebook Ads Strategy is crucial. This module details innovative strategies that consistently deliver great results. You'll learn how they work and which strategy is best suited to your business and industry.

Facebook Ad Campaigns

This module covers the top level of Facebook Ad campaigns in detail. Learn how to choose the best Campaign Objectives, take advantage of Campaign Budget Optimization, and select the right Buying Type for your campaigns.

Ad Set Targeting

Targeting your ideal customers is one of the strengths of Facebook advertising. This module covers finding winning targeting options, creating Custom Audiences, Lookalike Audiences, and more.

MODULE 5: Ad Set Delivery

Delivery is just as important as targeting. This module shows you how to get the most out of Facebook’s delivery options, including selecting the right Placement options, Conversion Windows, and Optimization For Ad Delivery.

Facebook Ads

This module covers creating high-converting ads in various formats, including video. Learn exactly what to use for headlines, creative, copy, and more.

Sales Funnels & Retargeting

Combine the best campaign settings with laser-focused targeting, ideal delivery options, and high-converting ad creative. This module also shows you how to tailor your sales funnel for your specific business model.

Analysis, Optimization & Scaling

Analyzing, optimizing, and scaling campaigns is key to generating outstanding results. This module shows you the exact process for improving campaigns based on data, potentially tripling their effectiveness.

BONUS: iOS 14

This bonus module addresses the impact of iOS 14 on Facebook advertising. Learn what you need to do to ensure your campaigns produce the best possible results post iOS 14. Content will be frequently updated as Facebook ads changes are implemented.

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